Brad, Author at Real Code — Page 56
- Bounce Rate Does it Really Matter?Bounce Rate in the GA4 Era: What Changed Two updates matter since this article was written: GA4 replaced Universal Analytics in 2023, and “bounce rate” became “engagement rate.” GA4 measures engaged sessions — visits lasting 10+ seconds, with a conversion, or with two or more page views. Bounce rate is now simply the inverse, and […]
- Content Marketing Strategy – Building Your Brand!What Content Marketing Looks Like for Small UK Firms Now The principle in this article has not aged — consistent, useful content builds brands that advertising budgets cannot buy. What has changed is the tactics: Answer real questions, one page at a time. List the twenty questions your best customers actually ask and answer each […]
- Easy ways to create columns in your wordpress postsThe Modern Way: Columns Without Plugins Good news — the plugin workarounds described above are no longer necessary. Modern WordPress handles columns natively: The Columns block (Gutenberg): since WordPress 5.0, the block editor includes a built-in Columns block. Add it, choose a layout (50/50, 30/70, three columns and so on), and drop paragraphs, images or […]
- Google Webmaster toolsGoogle Search Console (formerly Webmaster Tools): the free tool that shows how Google sees your site – and how to use it.
Ready to talk about your project?
Tell us what you are building and we will come back with a clear plan and an honest quote.