# Web Design for Birmingham's Trades and B2B Firms > Canonical: https://www.realcode.co.uk/locations/birmingham/ > Format: Markdown version of this page for AI agents and LLM consumption. _If your customers are homeowners needing an electrician or facilities managers tendering a contract — different audiences, same rule: the business that's easiest to verify tends to get shortlisted._ _Last updated: 2026-10-14_ --- ## Two kinds of buyer, one principle Birmingham supports two big economies side by side: trades at scale — electrical contractors, plumbing and heating firms, builders — serving a large residential and commercial base, and the B2B layer around them: wholesalers, facilities companies, commercial contractors, professional services. If your customers sit in either camp, their shortlisting process often looks similar — search, scan, compare, verify. A homeowner with a tripped fuse board and a facilities manager reviewing tenderers are both asking the same quiet question: does this business look real, established and checkable? The website's job is to make that answer easy. We're a London-based studio delivering UK-wide, and we're plain about what that means: Birmingham projects run remotely — calls, video, email — with the same fixed-price process every client gets. You brief the senior developer who builds the site. ## For trades: what tends to convert ### Win the urgent moment A large share of trade searches are urgent — phone in hand, problem happening now. That means: phone number visible without scrolling, tap-to-call that works, pages that load fast on patchy mobile connections, and reviews visible early. A beautiful site that buries the phone number can lose to a plain one that doesn't. ### Accreditations as conversion assets NICEIC or NAPIT for electricians, Gas Safe registration for heating and boiler work, Which? Trusted Trader or Checkatrade membership — these are the literal checkboxes a careful customer or commercial buyer works through. Display them with registration numbers that can be verified, not just logos. The detail is covered in our sector guides: [web design for electricians](/web-design-for-electricians-and-electrical-engineers/), [web design for plumbers](/web-design-for-plumbers-and-plumbing-contractors/) and [web design for gas and heating engineers](/web-design-for-gas-engineers-and-heating-specialists/). ### Separate domestic and commercial If your firm does both domestic call-outs and commercial contracts, the two journeys usually need separating — commercial buyers want scope, insurances and compliance; homeowners want speed and reassurance. One generic page tends to serve neither well. ### Reviews near the point of contact For eligible businesses with a genuine local presence, a well-kept Google Business Profile carries real weight. Link it, keep reviews coming, and quote them on the page where someone's deciding whether to call — not only on a testimonials page they may never visit. For trades wanting to stay visible between jobs, [social media management for electricians](/social-media-management-for-electricians-and-electrical-engineers/) shows one way ongoing content can support that. ## For B2B: surviving the shortlist Commercial buyers shortlist and compare. What tends to get a firm through is specific service pages (not "solutions"), named people, client types served, and evidence a procurement-minded visitor can check. Total pricing silence can be a disqualifier — even "from" pricing keeps you in the conversation. The same discipline applies across B2B markets; [our Manchester page](/locations/manchester/) covers the parallel MSP and IT-services audience. ## Local SEO that's honest - **Google Business Profile first** — where your business is eligible, keep it complete and reviewed; for trades it can drive more calls than the site. - **Service-plus-job pages** — "EV charger installation", "boiler replacement", "consumer unit upgrade" often rank and convert better than a generic services list. - **Honest service areas** — say where you actually cover; a stuffed suburb list reads as spam to Google and customers alike. - **No ranking promises** — anyone guaranteeing positions is selling something else. We build sound fundamentals: structure, speed, proper local signals. ## Pricing, process and support Every project starts the same way: a 15-minute call, then a written fixed quote within 24 hours. The [Brochure Site at £1,995 + VAT](/web-design/) — ten pages, CMS, on-page SEO, typically live in one to two weeks — fits many trade and B2B firms; the Essential package from £495 + VAT covers a tight three-page presence. Pay 50% to start and the balance when you’ve signed off the finished site, with three months' support included. Ongoing [website maintenance plans from £99/month + VAT](/web-design/website-maintenance-plans/) cover updates, backups and monitoring for businesses that want it handled. \*Prices exclude VAT. If your site needs more than marketing — quote workflows, booking logic, integrations with job-management software — that's [our technical services](/services/) territory, delivered by the same developer. See delivered work in the [portfolio](/project/), or browse all [areas in the location guide](/locations/). ## Questions we're asked **Is remote delivery a drawback for a Birmingham firm?** We don't think so — it's how we work with every client: structured calls, written approvals, same-working-day replies. What you lose in meeting rooms you gain in turnaround and price. **Can you handle both my domestic and commercial pages?** Yes — splitting those journeys is one of the first things we'd usually recommend, and the ten-page Brochure Site has room for it. **What if I need changes after launch?** Three months' support is included, and the CMS lets you add jobs and photos yourself — or a care plan covers it for you. Comparing quotes? Our guide to [affordable web design packages for small UK businesses](/what-are-the-best-affordable-web-design-packages-for-small-uk-businesses/) breaks down what you should get at each price point. **[Get in touch](/contact/)** — tell us what your business does and we'll reply the same working day with a fixed price.