For advertising, your website provides a valuable bridge between your business and your prospect. It creates a bond that allows that prospect to take themselves from the looking stage to the buying stage and keeps them from leaving to your competitor (who has a website).
For branding, having a website allows you to show the prospects everything that embodies your business. Things that words cannot express, your website layout can.
Now for a story, I once built a website for a 48 year old that had struggled for a while in the restoration industry, after building him a simple website he was able to use it as a bridge between himself and prospective employees, he was able to get more applicants than he every had before with a simple form submit page added to his website. This allowed him to find great salesmen, in one year he took his company from grossing $45,000 yearly to over $1,000,000 profit in one year.
Still thinking I’ll get a website later?
So how do you get a website? You have a few different options; you can either create your own by signing up for a site like GoDaddy and HostGator by buying layout editing software and upload your own. This process is actually quite simple if you already have the editing software. You can find a layout and adapt it to your business by changing the key components of it to focus on your business.
The other option is that you can find someone to build a website for you. The problem with many of the website design companies is that most try to charge you a monthly fee just for “managing” your website. That is usually just a way for them to squeeze a little extra money out of you month after month. Either way, it’s important to always keep the focus of your website on the prospect you are trying to acquire.
We partner with many UK businesses helping them get more leads and sales from the internet, be our latest client.