The choice of an appropriate and available domain name is not that easy to find anymore – there is a lot to consider here. Below you will find a few tips to help you to choose the right domain for your website:

  • The domain name should match your project or product, or be a marketable abstraction such as Google or Tumblr!.
  • The domain name should not be too long, we have seen plumbers companies where the URL barely fit across the back of the van!.
  • If you expect your visitors to come mainly from search engines, then your internet address should contain the most relevant keywords (keywords for your product or your business).
Domain Extensions – You should also consider which country you want to generate the most visitors in. For example, the domain extension for a Swiss website will be .ch, for an international publication, a .com domain is the right choice.

Domain Name With or Without Hyphens from an SEO perspective will not have an impact on your ranking.

What keywords would you type into Google? Put yourself in the position of your visitors and clients to find the right keywords for your website.

Seek advice from an expert. Ask the web designer & developer you are going to work on your project with.

Some tools to help you buy the perfect domain name:


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