Two kinds of buyer, one principle
Birmingham supports two big economies side by side: trades at scale — electrical contractors, plumbing and heating firms, builders — serving a large residential and commercial base, and the B2B layer around them: wholesalers, facilities companies, commercial contractors, professional services.
If your customers sit in either camp, their shortlisting process often looks similar — search, scan, compare, verify. A homeowner with a tripped fuse board and a facilities manager reviewing tenderers are both asking the same quiet question: does this business look real, established and checkable? The website's job is to make that answer easy.
We're a London-based studio delivering UK-wide, and we're plain about what that means: Birmingham projects run remotely — calls, video, email — with the same fixed-price process every client gets. You brief the senior developer who builds the site.
For trades: what tends to convert
Win the urgent moment
A large share of trade searches are urgent — phone in hand, problem happening now. That means: phone number visible without scrolling, tap-to-call that works, pages that load fast on patchy mobile connections, and reviews visible early. A beautiful site that buries the phone number can lose to a plain one that doesn't.
Accreditations as conversion assets
NICEIC or NAPIT for electricians, Gas Safe registration for heating and boiler work, Which? Trusted Trader or Checkatrade membership — these are the literal checkboxes a careful customer or commercial buyer works through. Display them with registration numbers that can be verified, not just logos. The detail is covered in our sector guides: web design for electricians, web design for plumbers and web design for gas and heating engineers.
Separate domestic and commercial
If your firm does both domestic call-outs and commercial contracts, the two journeys usually need separating — commercial buyers want scope, insurances and compliance; homeowners want speed and reassurance. One generic page tends to serve neither well.
Reviews near the point of contact
For eligible businesses with a genuine local presence, a well-kept Google Business Profile carries real weight. Link it, keep reviews coming, and quote them on the page where someone's deciding whether to call — not only on a testimonials page they may never visit. For trades wanting to stay visible between jobs, social media management for electricians shows one way ongoing content can support that.
For B2B: surviving the shortlist
Commercial buyers shortlist and compare. What tends to get a firm through is specific service pages (not "solutions"), named people, client types served, and evidence a procurement-minded visitor can check. Total pricing silence can be a disqualifier — even "from" pricing keeps you in the conversation. The same discipline applies across B2B markets; our Manchester page covers the parallel MSP and IT-services audience.
Local SEO that's honest
- Google Business Profile first — where your business is eligible, keep it complete and reviewed; for trades it can drive more calls than the site.
- Service-plus-job pages — "EV charger installation", "boiler replacement", "consumer unit upgrade" often rank and convert better than a generic services list.
- Honest service areas — say where you actually cover; a stuffed suburb list reads as spam to Google and customers alike.
- No ranking promises — anyone guaranteeing positions is selling something else. We build sound fundamentals: structure, speed, proper local signals.
Pricing, process and support
Every project starts the same way: a 15-minute call, then a written fixed quote within 24 hours. The Brochure Site at £1,995 — ten pages, CMS, on-page SEO, typically live in one to two weeks — fits many trade and B2B firms; the Essential package from £495* covers a tight three-page presence. Pay 50% to start and the balance only when you're happy, with three months' support included. Ongoing website maintenance plans from £50/month cover updates, backups and monitoring for businesses that want it handled. *Prices exclude VAT.
If your site needs more than marketing — quote workflows, booking logic, integrations with job-management software — that's our technical services territory, delivered by the same developer. See delivered work in the portfolio, or browse all areas in the location guide.
Questions we're asked
Is remote delivery a drawback for a Birmingham firm? We don't think so — it's how we work with every client: structured calls, written approvals, same-working-day replies. What you lose in meeting rooms you gain in turnaround and price.
Can you handle both my domestic and commercial pages? Yes — splitting those journeys is one of the first things we'd usually recommend, and the ten-page Brochure Site has room for it.
What if I need changes after launch? Three months' support is included, and the CMS lets you add jobs and photos yourself — or a care plan covers it for you.
Get in touch — tell us what your business does and we'll reply the same working day with a fixed price.