Two kinds of buyer, one principle
Birmingham supports two big economies side by side: trades at scale — electrical contractors, plumbing and heating firms, builders — serving a large residential and commercial base, and the B2B layer around them: wholesalers, facilities companies, commercial contractors, professional services.
If your customers sit in either camp, their shortlisting process often looks similar — search, scan, compare, verify. A homeowner with a tripped fuse board and a facilities manager reviewing tenderers are both asking the same quiet question: does this business look real, established and checkable? The website's job is to make that answer easy.
We're a London-based studio delivering UK-wide, and we're plain about what that means: Birmingham projects run remotely — calls, video, email — with the same fixed-price process every client gets. You brief the senior developer who builds the site.
For trades: what tends to convert
Win the urgent moment
A large share of trade searches are urgent — phone in hand, problem happening now. That means: phone number visible without scrolling, tap-to-call that works, pages that load fast on patchy mobile connections, and reviews visible early. A beautiful site that buries the phone number can lose to a plain one that doesn't.
Accreditations as conversion assets
NICEIC or NAPIT for electricians, Gas Safe registration for heating and boiler work, Which? Trusted Trader or Checkatrade membership — these are the literal checkboxes a careful customer or commercial buyer works through. Display them with registration numbers that can be verified, not just logos. The detail is covered in our sector guides: web design for electricians, web design for plumbers and web design for gas and heating engineers.
Separate domestic and commercial
If your firm does both domestic call-outs and commercial contracts, the two journeys usually need separating — commercial buyers want scope, insurances and compliance; homeowners want speed and reassurance. One generic page tends to serve neither well.
Reviews near the point of contact
For eligible businesses with a genuine local presence, a well-kept Google Business Profile carries real weight. Link it, keep reviews coming, and quote them on the page where someone's deciding whether to call — not only on a testimonials page they may never visit. For trades wanting to stay visible between jobs, social media management for electricians shows one way ongoing content can support that.
For B2B: surviving the shortlist
Commercial buyers shortlist and compare. What tends to get a firm through is specific service pages (not "solutions"), named people, client types served, and evidence a procurement-minded visitor can check. Total pricing silence can be a disqualifier — even "from" pricing keeps you in the conversation. The same discipline applies across B2B markets; our Manchester page covers the parallel MSP and IT-services audience.
Local SEO that's honest
- Google Business Profile first — where your business is eligible, keep it complete and reviewed; for trades it can drive more calls than the site.
- Service-plus-job pages — "EV charger installation", "boiler replacement", "consumer unit upgrade" often rank and convert better than a generic services list.
- Honest service areas — say where you actually cover; a stuffed suburb list reads as spam to Google and customers alike.
- No ranking promises — anyone guaranteeing positions is selling something else. We build sound fundamentals: structure, speed, proper local signals.
Pricing, process and support
Every project starts the same way: a 15-minute call, then a written fixed quote within 24 hours. The Brochure Site at £1,995 + VAT — ten pages, CMS, on-page SEO, typically live in one to two weeks — fits many trade and B2B firms; the Essential package from £495 + VAT covers a tight three-page presence. Pay 50% to start and the balance when you’ve signed off the finished site, with three months' support included. Ongoing website maintenance plans from £99/month + VAT cover updates, backups and monitoring for businesses that want it handled. *Prices exclude VAT.
If your site needs more than marketing — quote workflows, booking logic, integrations with job-management software — that's our technical services territory, delivered by the same developer. See delivered work in the portfolio, or browse all areas in the location guide.
Questions we're asked
Is remote delivery a drawback for a Birmingham firm? We don't think so — it's how we work with every client: structured calls, written approvals, same-working-day replies. What you lose in meeting rooms you gain in turnaround and price.
Can you handle both my domestic and commercial pages? Yes — splitting those journeys is one of the first things we'd usually recommend, and the ten-page Brochure Site has room for it.
What if I need changes after launch? Three months' support is included, and the CMS lets you add jobs and photos yourself — or a care plan covers it for you.
Comparing quotes? Our guide to affordable web design packages for small UK businesses breaks down what you should get at each price point.
Get in touch — tell us what your business does and we'll reply the same working day with a fixed price.