If your customers are improving their homes
Wandsworth's commercial spine is largely residential — terraces and family houses from Earlsfield and Southfields to the Common, plus riverside development. If your business serves those homeowners — extensions, refits, rewires, gardens, repairs — many of them will find you the same way: a search on a phone, a scan of reviews, a quick look at a handful of websites.
In that short comparison, the deciding factor is often not price. It's which business looks like it will turn up, do the work properly and still be around if something goes wrong. Your website's job is to survive that scan.
We're a London-based studio working UK-wide, and we're transparent about how we deliver: remotely — a short call, a written fixed quote, then a build you review and approve. You deal with the senior developer building the site, not a sales layer.
What helps in the homeowner comparison
Reviews pulled into the page
Homeowners tend to trust a Google review count more than any claim you write. If your business has a genuine local presence eligible for a Google Business Profile, keep it active, link it prominently, and quote real reviews on the site. Social proof placed near the enquiry button usually works harder than a testimonials page nobody visits.
Services split the way people search
People search for the job, not your company — "kitchen refurbishment", "rewire a Victorian terrace", "garden redesign" plus the area. A page per service (and where sensible, per job type) matches that intent better and gives Google something specific to index. A single catch-all "services" page has a much harder time.
Accreditations front and centre
Gas Safe, NICEIC, FMB, Checkatrade membership — these aren't decoration, they're the checklist a careful homeowner works through. Put registration numbers where they can be verified. Our sector guides cover the detail: web design for gas engineers, web design for electricians, web design for plumbers and web design for landscapers.
Real photos of real work
Stock imagery of generic kitchens is easy to spot and tends to erode trust. Photos of your actual completed jobs — captioned with the area and the work done — generally do more for conversion than polished stock in this kind of market.
Local SEO basics that tend to matter
- Google Business Profile — for eligible businesses with a real local presence, keep it complete, categorised and reviewed; for home services it can drive more calls than the website itself.
- Consistent name, address, phone — identical everywhere online, including the site footer.
- Service-area clarity — name the areas you cover honestly; "South West London" reads better than a stuffed list of every postcode.
- Speed on mobile — many of these searches happen on phones, often mid-project. Slow pages lose calls.
Choosing a supplier without getting burned
The home-services sector sees more than its share of website horror stories — cheap template sites that never gain traction, monthly fees that quietly escalate, suppliers that vanish. Three sensible protections: get the full price in writing before work starts, make sure the domain and site are registered in your name, and check that the person quoting is the person building. On our side: a written fixed quote within 24 hours, 50% deposit, and the balance due only when you're happy with the result.
Pricing and delivery
Many home-service businesses fit the Brochure Site at £1,995 — ten pages, CMS so you can add jobs and photos yourself, on-page SEO throughout, typically live in one to two weeks. The Essential package from £495* covers a tight three-page presence for newer businesses. Three months of support is included either way, and ongoing website maintenance plans from £50/month keep a site updated and backed up if you'd rather never touch it. *Prices exclude VAT.
For trades wanting to stay visible between jobs, our guide to social media for landscapers shows how ongoing content can help. You can also browse our portfolio for real builds. Working a wider patch? See Kensington and Chelsea or the full location guide.
Questions we're asked
Can I add new job photos myself? Yes — the CMS is built for exactly that, and we'll show you how in the handover.
Do you guarantee Google rankings? No, and it's worth distrusting anyone who does. We build sound SEO fundamentals — structure, speed, proper local signals — that give you a genuine chance to compete.
What if I already have a site that's not working? We'll look at it first and tell you honestly whether it needs rebuilding or just fixing — sometimes the answer is cheaper than you expect.
Tell us about your business — same-working-day reply with a fixed price and an honest recommendation.