Heating work is seasonal — your visibility shouldn't be
Boiler breakdowns spike in winter, servicing reminders land in autumn, installs are quoted year-round. The heating engineers who stay busiest are the ones customers already know — and social media is how you stay known between jobs.
The problem is consistency. When you're on tools all day, posting to Facebook at 9pm loses to dinner every time. We run your social media so your business stays visible, credible and easy to contact all year.
What we post for heating businesses
Seasonal campaigns
Autumn servicing reminders, winter readiness, spring install promotions — content timed to when customers actually buy, not generic filler.
Trust-building proof
Completed installs, Gas Safe credentials, customer reviews and manufacturer accreditation posts. In a trade where cowboys are a real fear, visible professionalism wins.
Local presence
Content that names the areas you cover and the neighbourhoods you work in — the signals that turn "some plumber somewhere" into "our local heating engineer".
Enquiry-driving posts
Every post makes contacting you easy: phone, WhatsApp, enquiry form. Social engagement only matters if it converts.
Facebook-first, Instagram where it earns its keep
For most heating businesses, Facebook is where local customers are. Instagram works well for showcase installs — neat boiler rooms and tidy pipework genuinely perform. We match effort to return.
Complete the picture
Social gets attention; your website converts it. If yours isn't pulling its weight, see web design for gas engineers and heating specialists — the two together cover the whole journey from discovery to booked job.
See the full range of services we offer.
The seasonal rhythm that fills the diary
Heating demand follows the weather, so your content calendar should too. September and October are servicing season — reminders, early-bird offers, "don't wait for the first cold snap" messaging. Winter is breakdown season — availability, response times and emergency coverage content. Spring and summer are install season — the time homeowners plan boiler replacements, heat pumps and system upgrades. We plan around that cycle so you're always marketing the right service at the right moment.
Recurring revenue content
Service plans and boiler cover are the highest-margin revenue in the trade, and they need ongoing promotion to grow. We build plan-promotion content into the calendar so the recurring base compounds rather than just covering churn.
Landlord and agent relationships
CP12 and certification work brings repeat, low-drama revenue. Content aimed at landlords and letting agents — compliance deadlines, certification reminders, portfolio-friendly pricing — runs alongside the domestic messaging to keep that pipeline warm.
What we need from you
Photos of installs and jobs, roughly when you take them. We handle everything else: captions, scheduling, responses, profile upkeep, and pointing every post at an enquiry route.
What's included each month
A seasonally-planned content calendar, regular posts across Facebook and Instagram (LinkedIn too if you chase commercial work), captions written for local reach, review highlights, profile upkeep, comment monitoring, and a monthly report showing reach, engagement and — most importantly — enquiries generated.
How this converts to booked work
Heating is a trust trade. A homeowner scrolling past your tidy installs every week for months doesn't think of it as marketing — they just know your name when the boiler dies. Familiarity converts at the moment of need, which is why consistency beats cleverness. Every post carries a route to contact: click-to-call, WhatsApp or the enquiry form.
Questions heating engineers ask us
What do you need from me? Job photos as you take them. Thirty seconds per job is enough — we handle everything else.
Can you promote my service plans? Yes — plan promotion is built into the calendar because recurring revenue is where the margin is.
Do you respond to comments? We monitor and respond to routine comments, escalating anything that needs your judgement — especially anything safety-related.
What happens when you sign up
We start with a short call covering your services, coverage area and where your customers spend time online. Your first month's calendar is built, approved by you, and posting starts within the week. Your only ongoing contribution is job photos as you take them.
Reporting that means something
Followers and likes don't pay for parts. Monthly reporting shows local reach, profile activity and — critically — the enquiries each channel produced. When a content type consistently converts (boiler installs tend to outperform everything), we weight the calendar toward it. The plan follows the results.
What our clients say on Google
“From start to finish, we had help, support, advice and the whole process of creating our website was headache free.”
“I've commissioned Real Code for a number of web projects. They are professional, have great technical and business understanding and are absolutely on top of their game.”
Rated 5.0 out of 5 across every review on our Google Business profile.
Ready to hand it over? Tell us about your heating business and we'll come back the same working day.
